A blend of sustainability and innovation at ITMA 2023
As the world's largest and most important trade fair for textile production, ITMA is also one of our most important events every four years. This year's exhibition runs through 12 halls at Fiera Milano Rho in Italy. Under the motto "Transforming the World of Textiles", more than 1,600 exhibitors from 44 countries presented themselves on more than 200,000 square meters. Steinmetz was able to support six Swiss exhibitors from start to finish.
The eight months of preparation required a lot of precision, innovation and flexibility from our designers of spaces. The focus was on the different sectors of textile production such as spinning, braiding, embroidery or finishing. These thematic worlds demanded a wide variety of approaches. Each concept was worked out in detail in constant contact with the customers in order to create an unforgettable experience. In doing so, it was central for us to understand our clients' customers and their needs in order to excite them.
After confirming the order, our accomplices in seduction took over the further thinking. They strategically coordinated the brand identity, room design and technology in a logical way. In our own in-house studios, the teams carefully and precisely produced the individual details of the concepts. This allowed our clients to prepare for interactions with their booth visitors with peace of mind.
Fresh and innovative air for a stylish ambience
Under the guiding principle of "sustainability", Luwa Air Engineering presents itself in a particularly striking and diverse way. With the lowered plant installation, we created a natural and animated atmosphere for personal encounters. It was important for our style consultants to create an brilliant moment that would catch the eye of visitors from the far. Luwa presented a single product "Axial Flow Fan", which we showcased in an elegant and original way. With its size, the fan brought fresh and innovative air to the area with every rotation. A successful booth concept which inspired all visitors!
The eight months of preparation required a lot of precision, innovation and flexibility from our designers of spaces. The focus was on the different sectors of textile production such as spinning, braiding, embroidery or finishing. These thematic worlds demanded a wide variety of approaches. Each concept was worked out in detail in constant contact with the customers in order to create an unforgettable experience. In doing so, it was central for us to understand our clients' customers and their needs in order to excite them.
After confirming the order, our accomplices in seduction took over the further thinking. They strategically coordinated the brand identity, room design and technology in a logical way. In our own in-house studios, the teams carefully and precisely produced the individual details of the concepts. This allowed our clients to prepare for interactions with their booth visitors with peace of mind.
Fresh and innovative air for a stylish ambience
Under the guiding principle of "sustainability", Luwa Air Engineering presents itself in a particularly striking and diverse way. With the lowered plant installation, we created a natural and animated atmosphere for personal encounters. It was important for our style consultants to create an brilliant moment that would catch the eye of visitors from the far. Luwa presented a single product "Axial Flow Fan", which we showcased in an elegant and original way. With its size, the fan brought fresh and innovative air to the area with every rotation. A successful booth concept which inspired all visitors!